markhebert42
February 29th
Male
Missoula
   

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Oct 3, 2005
Circulation and advertising plans

Note: To the thousands of people who visit my site ( Aloha Mallori) be forewarned that my blog/online mag is a project for a class at the University of Montana in Missoula were I am a senior in print journalism. What follows is a plan designed to get this mag some real exposure and earn myself some big bucks (but not in that order.) The class I am taking is taught by Jonathan Weber, former editor and chief of The Industry Standard and current founder and editor of New West, “a network of online communities devoted to the culture, economy, politics, environment and overall atmosphere of the Rocky Mountain West,” New West . So if this blog entry seems a bit dry, that’s because it is, but dry content is better then no content and I’m a busy boy. Kick back and read my proposals and add any questions, comments concerns or just skip it and wait until I write something worth a piss.

Aloha,

Mark

...I won’t say exactly who this printer is (and they are not in Kalispell and they don’t publish the CFC’s rival weekly newspaper) but printers in general are scum. 75% white...
I have attempted to work with printers before (I helped launch the Clark Fork Chronicle, a weekly community newspaper that covers Frenchtown, Alberton, Superior and St. Regis) and found the people to be one of the lowest form of life on the planet (right up there with the bureaucrats at my school.)

Circulation plan.

I won’t say exactly who this printer is (and they are not in Kalispell and they don’t publish the CFC’s rival weekly newspaper) but printers in general are scum. Our printer didn’t care if the paper made it out on Friday (when they were supposed to have it done) or merrily postpone the delivery of our fish-wrap on Monday, cutting three days off our shelf-life and burning our advertisers out of 40% of their ad week. That was just the tip of the iceberg, but I’m pressed for time so just let me say that there is no way that I want to publish a print magazine in Montana. I don’t have the funds, the time, the penitence nor do I want to scramble up the side of a clock tower and start thinning out the crowd.

...this will look like some of the pullquotes and styles we see in magazinelayout...

An on-line mag is the way I’m going. When it comes to the circulation of this project it’s going to have to be cheap, i.e. fry me up some links (and trade with anyone who’ll have me.) Here’s a list of folks that I’ve contacted

1. Stumble

2. Humor Feed

3. College Humor

4. Mr. Satire

5. BB Spot

See the rest of the places I’m attempting to persuade that they should run my link at : Satirium.com

They are all humor sites that I’ve found using Stumble. This site helps to find other sites with subject matter that you decide you want to view.

As far as spending money through direct mail (or e-mail) to get my circulation up, ain’t going to happen. It just seems to be way to expensive and I need to put my money to other luxury items like diapers for my crapping-daughter, food for my growing belly and toilet paper for my…you catch my drift.

Advertising

I’ve already added Google ADsense and the money is rolling in via wheelbarrows (tiny wheelbarrows pushed by fleas.) My audience so far consists of Mallori (http://cityonahill.blogdrive.com/ ) a 18-21 year old girl. Not exactly who I thought would want to read my crap, but I don’t discriminate. The image I conjured of who would read this mag was 15-26 year old boys/men who are just as nerdy and perverse as me.

Led me to believe that the Ind. type of ads would come from people hawking self-help, how-to-write books, Vaseline video games on-line betting and the types of things I’ve written about in my blog up to this point (see the Pooh Bear ads from GS…very manly.)

As far as non-ind type of ad, I’ll pretty much run anything.

Cost

* Your 125 x 125 banner will appear in our banner rotation.

* Your banners will run for a whole month.

* Cost for non-commercial site (a site that sells nothing) $15

• Cost for commercial site (a site that sells something) $25

Is about how my plan is working out so far. With only two unique visitors I’m not so much worried about selling ads. What I need is content and writers (hopefully trading links for content will work) so that this mag has something (anything) to read besides my stupid grumblings.

Se le vie

The Boss Man


Posted at 09:15 am by markhebert42

Jonathan Weber
October 4, 2005   09:17 PM PDT
 
Mark, nice, I like it. Really. Funny is always good.

You've got a great intro graphic there but the design of the main body of the site could use some work. Also don't see the Google Adsense?

Glad to see you've got some link-trade efforts underway. That will be your best way to build traffic/ awareness for sure. Also commenting on others' blogs can sometimes bring people back to yours.

Cheers,
jw
 

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